One tap turns a photo into a graded edit. Here is how it works, what it costs, and where your pictures go — plus a way to reach a human.
Getting started
Pick a photo, tap Evoke, and the app proposes a complete edit — exposure, contrast, colour, and local adjustments such as lifting the subject away from the background. You compare it against the original, keep it or reject it, and export the result to your photo library. The original is never modified.
Two ways. You can nudge the individual sliders on the edit, or you can ask for a refinement in plain words — “warmer”, “less contrast”, “brighten the face”. Refinements never cost an edit.
Exporting writes a new image into your photo library at full resolution. Your original stays exactly as it was. Evoke needs add-only photo access for this, which iOS asks for the first time you export.
Open iOS Settings → Privacy & Security → Photos → Evoke and choose Full Access, or Limited Access plus the photos you want to edit. If you picked limited access, Evoke only ever sees the pictures you selected there.
On-device and cloud
Not by default. Evoke's standard path runs entirely on your iPhone using Apple's Vision and Core Image, and on supported devices Apple Intelligence. Nothing about the picture leaves the phone.
Cloud analysis is opt-in and per edit. When you choose it, a reduced-resolution copy of that one photo (longest edge 1024 px, JPEG) is sent to the AI model to be looked at, with retention disabled. The edit itself is then applied locally at full resolution. The full details are in the Privacy Policy.
If a requested path is unavailable — Apple Intelligence not ready on your device, no network, or the cloud model failing — Evoke falls back to the next best one rather than showing you nothing. It always tells you when that happens instead of quietly substituting. A fallback to an on-device result is never charged as a cloud edit.
Apple Intelligence requires a supported iPhone, a supported language and region, and needs to have finished downloading its models in iOS Settings. Until then Evoke uses its own on-device rules, which work on every supported device.
That is a fair-use pause on the shared cloud service, not a problem with your account or your purchase. On-device editing keeps working, and the cloud path becomes available again shortly.
Purchases
Everything on-device is free and unlimited. Cloud analysis is what is metered: you get three free cloud edits, after which you can subscribe for unlimited cloud edits or buy a one-off pack of credits. If you never turn on cloud analysis, you will never meet the paywall.
Open Settings → Restore purchases in the app. A subscription is always restored from your Apple Account; credit packs are stored in your iCloud Keychain and follow you to a new device signed in with the same Apple Account. If it still doesn't appear, email us with the date of purchase and we'll sort it out.
Subscriptions are billed by Apple, so they are cancelled in Apple's own settings: iOS Settings → your name → Subscriptions → Evoke → Cancel. You keep access until the end of the period you've already paid for.
Refunds for App Store purchases are handled by Apple, not by us — request one at reportaproblem.apple.com. If something in the app went wrong, please write to us as well so we can fix it.
No. Evoke has no sign-up, no login and no user profile. Purchases are tied to your Apple Account, and everything else lives on your device.
Privacy and data
Only the numeric recipe of an edit — exposure, contrast, and so on — and a record of which edits you kept or rejected, so suggestions match your taste over time. No image data is ever stored by the app, and nothing derived from a photo's content is ever sent to analytics.
Analytics: Settings → Privacy → Share anonymous usage data. Taste history and saved edits can be cleared from Settings, and deleting the app removes everything held on the device.
Email us with your iPhone model, your iOS version, the Evoke version from Settings → About, and what you were doing at the time. A screenshot of the result helps. Please don't send photos you'd rather not share — a description is usually enough.
Write to us and a person will read it. We usually reply within two business days.
Email evoke.support@gmail.com